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It poured, it rained, it was hot and heavy - and that was just the fashion.
Stolen Girlfriend's Club proved, along with
Huffer this week, that boys are taking over New Zealand fashion. OK they are getting some female help from the likes of
Karen Inderbitzen-Waller,
Kristine Crabb, Zara Mirkin, Ella Moore and
Rachael Churchward but the best ideas this week were born in the surf, or at least the creative minds of designers like
Marc Moore,
Luke Harwood and
Dan Gosling. Stolen Girlfriend's Club's
Welcome To Nowhere show at the dirty old Masonic Lodge in Newton was conceptually brilliant and a huge step forward for the talented threesome. The knits alone were worth the outdoor soaking, uncomfortable wait in a holding pen and cattle-like entry-and-exit scenario, and overall the range was one of the most complete fashion concepts at this year's ANZFW. Much has been made of SGC's 'bad boy image' - and the perception that the name describes the technique when it comes to creating or designing - but
Welcome To Nowhere was filled with raw concepts and unique creativity. Long may the doors to this particular clubhouse remain open...here comes the stolen fashion generation.
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