The Spark That Shines

Converse, that global purveyor of sneakers and all things sole-ful has launched a new online creative initiative called "Spark." Aimed at developing creative talent from rising artists and musicians around the world it is already taking shape as an interesting amalgam of artistic expression. Twenty-four global artists from a diverse range of places will feature their work on the Converse Spark site and many are experimental or just plain unique in nature. Of the five or six online so far we particularly like the mad Mexican muso Ulises (above). Most of the films are really well made, and going through them is like a wee trip around the globe - an insight into them and their culture. Keep an eye on them as they are posted here.