Ryder Salon 2012 Campaign by Damien Van der Vlist

With their new doors being opened in just over a month inside Auckland's Britomart precinct, it is a time of change and momentum for the very respected Ryder Salon! To coincide with the celebratory launch of the new store, Ryder have just released to us their stunning new images for the Ryder Salon 2012 Campaign shot by Damien Van der Vlist featuring: Rhiannon at KHM, Seth, Felix and Ella at 62 Models, Rosie at Nova and Lily at Clyne, all styled simply and beautifully by Rachael Churchward, assisted by Jessica Grubisa, and with make-up by Virginia Carde. Greg Murrell and the crew from Ryder including Nicholas and Kerry created a series of signature hair looks. Be sure to check out Ryder Salon's new space when it opens in early May!

Felix wears Topman shirt, pants and tie. Workshop leather jacket.

Rosie wears Alexander Owen coat and Storm basics wool top underneath.

Ella wears Helen Cherry grey coat. Rosie wears Alexander Owen coat and Juliette Hogan pants.

Lily wears Helen Cherry trench jacket, Workshop shirt and tie. Rhiannon wears Helen Cherry trench jacket, Workshop shirt and Topman tie. Seth wears Topman blazer, shirt and tie. 

Lily wears same as pictured above with Workshop pants. Rhiannon wears same as pictured above with Workshop pants.

Felix wears Comme des Garcons at Wunderkammer. Rosie wears Workshop jacket with Storm basics wool top underneath.

Ella wears Workshop coat and pants. Felix and Rosie wear same as pictured above.

Ella wears Workshop shirt, Topman tie, Storm tuxedo jacket and pants.

Ella wears same as pictured above. Seth wears complete suit by Topman.

Rosie wears Juliette Hogan tweed suit and Ingrid Starnes shirt.