In This Neck Of The Woods; GM for Lee

There has always been something of the bush ranger - a touch of the hirsute, itinerant Ned Kelly, the outsider walking gun-in-hand between the Eucalyptus and burning campfire - to Gareth Lauchlan Moody's fashion explorations. His influence on early Ksubi is legendary but it is really his absolute Australian-ness, seeping from every pore of his brilliant Chronicles of Never label that has really stamped a mark as a real design and conceptual talent. Clever then, that Lee, one of the world's great denim brands, opted to partner up with Moody to create a new line that celebrates the ethos of Chronicles and repositions that design thinking in a killer new range, GM for Lee. Here's the film to launch the collaboration, shot over several days in where else, but the Australian bush...